It makes money based on the depth and scale of its users’ data. In today’s world, information is accessed in complex, hidden ways: by data-sharing, third-parties, via friends. Yet it is still not clear what we are consenting to in sharing personal data, and whether the terms on which the consent was given can be enforced. This raises big questions about how information is being organised in a democracy – and what purposes it is being used for. Facebook’s surveillance capitalism is built to obtain personal data about individuals and their habits so that advertisers can shape the way information is presented to them and persuade them to act.

Source: The Guardian April 17, 2018 17:26 UTC